With is SSO (Single Sign-On) and why use it?

When every click and tap matters, convenience is key. The last thing anyone wants is to remember a long list of usernames and passwords for all of the online platforms and applications we use daily. This is where Single Sign-On (SSO) comes to the rescue. We'll delve into Single Sign-On, understand what it is, and explore how it can significantly benefit businesses by streamlining processes and enhancing security.

What is Single Sign-On (SSO)?

Imagine a world where you only need one key to unlock all the doors you encounter throughout your day. Single Sign-On operates on a similar principle in the digital realm. SSO is a centralized authentication process that allows users to access multiple applications and systems using a single set of credentials, usually a username and password. In simpler terms, it's like having a master key that grants you access to all the rooms you're allowed to enter.

How Does SSO Work?

At the heart of SSO is the concept of a "trusted identity provider" (IdP). This IdP authenticates users and provides them with a secure token upon successful login. This token is then used to access various applications or services without requiring the user to repeatedly enter their credentials. Instead, the token acts as proof of authentication.

When a user attempts to access an application connected to the SSO system, the application requests authentication from the IdP. The IdP verifies the user's identity and issues a token. This token is then sent to the application, granting the user access without requiring them to enter a username and password again.

Benefits of SSO for Businesses

1. Enhanced User Experience: SSO eliminates the hassle of remembering multiple usernames and passwords, making it a user-friendly experience. Users appreciate the convenience and are more likely to engage with the applications and systems the business provides.

2. Increased Productivity: With SSO, employees spend less time on repetitive tasks like password resets, allowing them to focus on more meaningful work. Time saved translates to increased productivity across the organization.

3. Streamlined Access Management: SSO centralizes access control, enabling administrators to grant or revoke access to multiple applications from a single point. This makes onboarding and offboarding of employees more efficient.

4. Heightened Security: Contrary to common belief, SSO can actually bolster security. With only one set of credentials to manage, users are less likely to use weak passwords or reuse them across different platforms. Additionally, SSO's authentication process is often more robust than individual application logins.

5. Easy Compliance: For businesses operating in industries with strict regulatory requirements, SSO can simplify compliance efforts. Access can be monitored and audited more effectively through centralized systems.

6. Cost Savings: Over time, the reduction in password-related support requests can lead to significant cost savings. Additionally, businesses can save on license costs, as managing a single set of credentials requires fewer accounts on various platforms.

7. Seamless Integration: SSO can be integrated into existing systems without major disruptions. It can work with various authentication methods, including multi-factor authentication, for an extra layer of security.


Businesses that embrace SSO are not only streamlining their operations and enhancing user experiences but also fortifying their cybersecurity measures. The benefits span across different industries and scales of operation, making Single Sign-On a worthy investment for businesses looking to thrive in a competitive landscape. Just as a master key simplifies the physical world, SSO simplifies the digital world, one secure token at a time.

See our setup guides for creating a custom SSO integration with these top trusted identity providers:

Google

Microsoft

Okta

Slack

Last updated, 26 August 2023, 15:36